ProTech Associates, Inc.

Products White Papers

White Papers

Customer Relationship Management (CRM): A Mindset, Not Just a Technology

Studies have shown that CRM initiatives that focus solely on technology are up to three times more likely to fail than those that take a broader view, and evaluate not just the toolset, but the processes and systems, and above all, the mind-set of the entire organization when it comes to valuing your constituents.

Download the CRM - Not Just a Technology white paper


Microsoft Dynamics™ CRM Reviewers Guide

Get an in-depth look at the business benefits and features of Microsoft Dynamics™ CRM 3.0. This 31-page guide takes you through evaluating Microsoft Dynamics CRM version 3.0, giving you a fuller understanding of how it is designed to work the way you do, work the way your business does, and work the way technology should.

Download the Microsoft Dynamics CRM Reviewers Guide white paper


The People-Ready Business

What can you do to make your organization excel? Empower your people to drive the business forward by giving them the right tools, information, and opportunities. When a business gives its people what they need to succeed, we call it "people-ready." Is your organization people-ready?

Download the People-Ready Business Whitepaper